NM-01: Heinrich Unveils First TV Ad, Stresses Working Class Roots

Democrat Martin Heinrich, running for Congress in NM-01, has released a video of his first TV ad (above). The ad --which will start airing tomorrow -- stresses his working class roots, his dedication to working class values and his experience fighting for families and their interests in New Mexico. I like the quick cut style, which should be very effective in getting viewers' attention on a TV screen.

None of the other candidates in the First District race on either side of the aisle have, to my knowledge, aired any TV advertising so far. With the June 3rd primary only weeks away, I expect we'll see more action on TV soon from those who can afford it.

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